Case Study
The HSE Healthy Ireland Initiative
Background
The Health Service Executive (HSE) of the Republic of Ireland is dedicated to ensuring the health and well-being of its citizens through various programs and initiatives. One such initiative is Healthy Ireland, a program aimed at fostering a society that prioritises both physical and mental health.
Mission
After a rigorous tender process, the HSE selected us as their partnerto create a range of promotional items for the Healthy Ireland Initiative. The mission was to create promotional merchandise that would effectively convey the initiative's commitment to safety and well-being. Our aim was to seamlessly integrate these values into products that were both functional and well designed.
The SWAG
Drawing from the product brief provided by the HSE team, SWAG.eu sourced and designed a range for the HSE that included
- Hi-Vis Vests
- Windbreaker Jackets
- Drawstring Bags
- Branded Pens
- Gilets
- Cotton Tote Bags
- Baseball Caps
- Polo T-Shirts
- Body Warmers
- Branded Cups
Outcome
By aligning branded items with the initiative's core values, SWAG.eu facilitated a tangible connection between the initiative and its audience. The hi-vis vests, windbreaker jackets, and drawstring bags became ambassadors of safety, well-being, and healthy living, effectively advancing the cause of the Healthy Ireland Initiative and leaving a lasting impression on communities throughout the nation.
