The Health Service Executive (HSE) of the Republic of Ireland is dedicated to ensuring the health and well-being of its citizens through various programs and initiatives. One such initiative is Healthy Ireland, a program aimed at fostering a society that prioritises both physical and mental health. 


After a rigorous tender process, the HSE selected us as their partnerto create a range of promotional items for the Healthy Ireland Initiative. The mission was to create promotional merchandise that would effectively convey the initiative's commitment to safety and well-being. Our aim was to seamlessly integrate these values into products that were both functional and well designed. 


Drawing from the product brief provided by the HSE team, sourced and designed a range for the HSE that included

  • Hi-Vis Vests
  • Windbreaker Jackets
  • Drawstring Bags
  • Branded Pens
  • Gilets
  • Cotton Tote Bags
  • Baseball Caps
  • Polo T-Shirts
  • Body Warmers
  • Branded Cups


By aligning branded items with the initiative's core values, facilitated a tangible connection between the initiative and its audience. The hi-vis vests, windbreaker jackets, and drawstring bags became ambassadors of safety, well-being, and healthy living, effectively advancing the cause of the Healthy Ireland Initiative and leaving a lasting impression on communities throughout the nation.

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